Sellers Guide

Our listings have sold at an average of 103.5% of the original price. Selling a home for the highest possible price requires a cohesive strategy, deliberate process and a talented team. We follow a strategic plan to get your home sold for top dollar, as quickly as possible.

First, we analyze both market conditions and the property to determine how best to position it in the current market. Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers. Prep your home, bring it to the market and show your property. Then, we negotiate fiercely on your behalf and when both parties agree on price and terms, we proceed to the closing process.

Let’s look at each of these steps in greater detail.

Analyze & Position

Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis. No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.

Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy.

It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a manner that suits your comfort level. Key cosmetic fixes are also important. Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI.

Staging can be crucial to obtaining the highest price and fastest sale of your home. According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged. I will advise you on how to stage your home or provide a professional who can do it for you. We have a broad repertoire of interior designers and stagers to meet just about any budget.

Marketing Plan

For maximum exposure, I use a proven Cross Media Marketing Strategy utilizing multiple online and print mediums, my extensive agent network and the advantage of Keller Williams’ global presence. Your home will be featured on Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites. As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single Internet inquiry on your property comes directly to me, allowing immediate follow-up with potential buyers. We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.

We proudly offer our sellers with the following à la carte services:

• Individual property website that is both mobile and desktop friendly
• Cross-platform social media exposure on both Keller Williams sites and my personal sites
• Professional photography, video and 3D walk through
• A detailed floor plan included on the site and print marketing
• Print marketing - beautifully crafted postcards, brochures and property statements to showcase your home
  

Staging & Professional Photography

It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated.

Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing.

Through the magic of staging and photography, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.

Print Marketing

With our in house graphic designer you can feel at ease knowing that there is a dedicated professional to make your home look the very best.

Property Booklets & Statements

Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy.

Just Listed Postcards

Sent to the surrounding community with the understanding that many buyers can come directly from contacts living right in the neighborhood.

Advertising

As part of the marketing campaign, your home will be featured in newspapers, all across different social media platforms, our website and some of the most popular sites such as Zillow and Trulia.

Online Advertising & Social Media

We believe each and every home needs its own individual marketing plan to achieve the maximum exposure.

Social Media

There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program.

Keller Williams Listing Service (KWLS)

The Keller Williams Listing Service is a powerful search engine that will further propel your property into the reaches of the internet and gain additional exposure to serious and qualified buyers.

Individual Property Website

A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic.

Show Your Property

Listing appointments provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home. 

We will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings and agent-only lockbox access. 

Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and RedFin. 

To capture local traffic, each event will be well marked with directional signs on key street corners.

Negotiate & Close

Negotiate

Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state? As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

Close

Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise. As your agent and project manager, I will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.

Home Valuation